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Strategies for Recruiting Students
Tuesday, July 8, 2014 1:00:00 PM CDT - 3:00:00 PM CDT
Creating a class of students is imagined by some in the public to be purely an act of sorting and rejecting – a process in which colleges decide whom they want to enroll. For a very small number of elite institutions, there is still some truth to that image. For everyone else, the strategies behind building a class involve lots of research, lots of wooing and lots of money.

Colleges – public and private alike – are striving to expand their enrollment bases out of state and out of the country. They are striving to craft tuition policies that provide revenue for their institutions but don’t scare off potential applicants and their families. They are debating whether to grow or shrink their size. And they are searching for distinguishing features to make them stand out in the competition for the best students (with “best” defined in many varying ways).

In this FREE WEBINAR, Inside Higher Ed editors Scott Jaschik and Doug Lederman explore some of the challenges institutions are facing as they recruit students, and strategies for meeting them. 

Read up before you participate. Visit www.insidehighered.com/booklets to download "Strategies for Recruiting Students," a compilation of news articles, the latest in Inside Higher Ed's series of booklets on hot issues in higher education. 

Inside Higher Ed’s “Strategies for Recruiting Students” webinar was made possible with the advertising support of Sparkroom, provider of fully transparent, analytics-based strategies designed to achieve your higher education enrollment marketing objectives. Your registration information will be shared with the company. 

Captioning for the deaf and hard of hearing provided by CaptionAccess.


Scott Jaschik and Doug Lederman
Scott Jaschik and Doug Lederman are founders and co-editors of Inside Higher Ed.

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